Eataly The Piazza 2026

About

This cinematic video project titled The Piazza for Eataly, created by agency Johannes Leonardo, features legendary Italian footballer Alessandro Del Piero in an atmospheric Italian town square. The narrative unfolds through classic street scenes, including historic architecture, cobblestone pathways, and traditional storefronts under warm daylight. Del Piero walks through the public square wearing a casual blue button-down shirt and light trousers, carrying sunglasses in hand. The production blends dramatic cinematic framing with authentic cultural tones, capturing a humorous take on Italian national identity following football disappointment.