Dunkin: Unboxing

Nov 2023

Dunkin explores the anticipation of discovery in this commercial project titled Unboxing. The film centers on a series of vignettes featuring individuals across various settings—from festive holiday gatherings and bustling restaurant kitchens to dental clinics and drive-thru windows—as they react to the contents of the brand's food packaging. Produced by SMUGGLER with creative development from Leo Burnett Chicago, the spot utilizes a distinct low-angle perspective to capture reactions from an upward-looking vantage point. The production employs cinematic framing and warm interior lighting to maintain a consistent aesthetic across its diverse locations. Sound design and original music were provided by Beacon Street Studios to round out the fast-paced, live-action narrative.

Horizontal, Cinematic, Warm

TVC / TV Commercial