Dunkin: The Dark Side of Delicious
Brand
Date
Jul 2025
Description
Dunkin's campaign titled The Dark Side of Delicious highlights their coffee offerings through a series of high-contrast visuals. Directed by BBDO New York, the project utilizes clean top-down framing against a solid pink backdrop, punctuated by long, sharp shadows for a bold graphic aesthetic. The commercial incorporates motion graphics to animate neon typography in magenta and orange. This dynamic text works alongside live-action technique footage of coffee cups, beans, and grounds to emphasize product qualities. Animation was provided by MAKE.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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