Dunkin: The Charli
Brand
Date
Jun 2023
Description
Dunkin recruits internet personality Charli D'Amelio for this commercial spot, focusing on the brand's iced coffee offering. The piece leans into a lifestyle aesthetic, utilising a vertical format tailored for digital engagement. Captured in a bright residential kitchen, the creative features candid, live-action movement and playful energy. Audio post-production and a custom music track from BANG Music + Audio Post frame the visual narrative, which maintains an even, natural light quality throughout.
Style
Lifestyle, Vertical, playful
Techniques
Natural light
Industries
Color
Blush
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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