Dunkin leans into the festive season with a spot titled 'Elves,' focusing on a drive-thru interaction where customers in holiday attire place a series of complex beverage orders. The commercial captures a humorous exchange between a staff member and two elf-costumed characters, emphasizing the ease of the service experience.
Directed by SMUGGLER with creative input from Leo Burnett Chicago, the spot utilizes a live-action technique and natural daylight to maintain a grounded, authentic feel. Beacon Street Studios managed the sound design for the campaign.
