Dunkin: Elves
Brand
Date
Nov 2023
Description
Dunkin leans into the festive season with a spot titled 'Elves,' focusing on a drive-thru interaction where customers in holiday attire place a series of complex beverage orders. The commercial captures a humorous exchange between a staff member and two elf-costumed characters, emphasizing the ease of the service experience. Directed by SMUGGLER with creative input from Leo Burnett Chicago, the spot utilizes a live-action technique and natural daylight to maintain a grounded, authentic feel. Beacon Street Studios managed the sound design for the campaign.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Background
Service Station
Context
TVC / TV Commercial
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