Dunkin: Dunkin X Charli
Brand
Date
Sep 2021
Description
Dunkin showcases the performance of their 'Dunkin X Charli' campaign through this animated case study. Produced by Saugatuck Strategic with creative work by BBDO New York, the video synthesises sales statistics and impression metrics into a cohesive motion graphics narrative. The visual approach relies on high-contrast typography and bold brand colors to translate platform engagement into a digestible format. Integrating app interface mockups with product-focused shots, the piece underscores the campaign's digital reach, supported by sound design from BANG Music + Audio Post.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Motion Graphics
Industries
Context
Brand Film / Corporate Video
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