Dunkin: 12 ft Skeleton
Brand
Date
Jan 2024
Description
This commercial campaign for Dunkin features a high-energy suburban setting to highlight the brand's Halloween-themed seasonal presence. The spot, featuring audio production by SoStereo, follows an athlete through a neighborhood transformed by elaborate outdoor decor, including a prominent twelve-foot skeleton installation. The project utilizes a cinematic, live-action technique to capture the autumnal atmosphere. Through the use of natural light and golden hour photography, the commercial leans into a raw, grounded visual style that contrasts the larger-than-life prop with the quiet suburban environment.
Style
Horizontal, Cinematic, Raw, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Park
Context
TVC / TV Commercial
Associated creatives
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