This commercial campaign for Dunkin features a high-energy suburban setting to highlight the brand's Halloween-themed seasonal presence. The spot, featuring audio production by SoStereo, follows an athlete through a neighborhood transformed by elaborate outdoor decor, including a prominent twelve-foot skeleton installation.
The project utilizes a cinematic, live-action technique to capture the autumnal atmosphere. Through the use of natural light and golden hour photography, the commercial leans into a raw, grounded visual style that contrasts the larger-than-life prop with the quiet suburban environment.
