Dsquared2

Aug 2024

The Dsquared2 Fall 2024 ad campaign serves as a masterclass in luxury fashion house branding, distilling the brand's signature high-octane aesthetic into a series of razor-sharp portraits. Under the creative direction of Dean and Dan Caten alongside Giovanni Bianco, the campaign leans into an editorial sensibility that balances architectural rigor with tactile layering. Shot by visionary photographer and director Mario Sorrenti, the visuals utilize a precise studio strobe technique to elevate the textures of form-fitting black leather and complex multi-material jackets featuring fair isle patterns and faux-shearling. The casting, curated by Julia Lange, features models Abby Champion and Luke Champion, whose poised presence anchors the commercial focus of the seasonal narrative. Stylist Haley Wollens meticulously balances utilitarian parka silhouettes with daring, high-fashion accessories like opera-style gloves and gold-toned hardware, while grooming by hair stylist Shay Ashual and makeup artist Aaron De Mey introduces sharp, definitive finishes—from the models' bold red lips to polished hair—that pop against the stark neutrality of the studio backgrounds. By stripping away extraneous environmental details in favor of a minimalist studio environment, the campaign forces a direct engagement with the collection's material intensity. It reads as a sophisticated evolution of the Dsquared2 identity, proving that classic portraiture remains the most effective medium for defining the season’s high-fashion requirements through intentional lighting and precise, calculated styling choices.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion