Dsquared2 presents this fashion campaign captured by photographer Christian Oita, featuring creative direction by designers Dan and Dean Caten. The project leans into a road-trip aesthetic, showcasing a range of casual menswear including distressed denim, graphic outerwear, and athletic-inspired racing gear.
Shot across a mix of arid landscapes and urban environments, the series utilizes cinematic lighting and analogue film techniques to emphasize raw texture. The imagery balances commercial campaign portraits with editorial-style vignettes that explore a rugged, outdoors-focused narrative.
