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DSG from Dick's Sporting Goods

Hoodie
ProjectHoodie
Date

Apr 2026

Description

DSG from Dick's Sporting Goods presents a commercial film highlighting youth athletic apparel through a series of domestic and field-based vignettes. The narrative follows a young soccer player in a vibrant orange hoodie, transitioning from active training sessions on the pitch to intimate family interactions at home. The project leans into a warm and clean aesthetic, utilizing live-action technique to bridge the gap between outdoor sports performance and casual indoor settings. Agency Opinionated oversaw the production, which emphasizes the versatility of the apparel in various youth-focused contexts.

Style

Horizontal, Commercial, Warm, Clean

Industries

Sportswear

Color
Burnt Orange
Pure White
Background

Street

Context

TVC / TV Commercial

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