DSG from Dick's Sporting Goods
Door Frame
ProjectDoor Frame
Date
Apr 2026
Description
DSG from Dick's Sporting Goods captures an energetic moment of growth and movement in this commercial spot, Door Frame. The film centers on a young boy navigating a residential interior, culminating in a sequence where he leaps to reach the top of a door frame. The production leans into a candid aesthetic, utilising natural light to define the domestic space. The project features clean framing and a warm, approachable visual tone, emphasising movement through live-action technique.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Color
Amber
Denim
Pure White
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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