Driveway
Happy Place
Brand
ProjectHappy Place
Date
Nov 2024
Description
Driveway presents 'Happy Place,' a commercial spot highlighting the convenience of the brand's online car-buying and home delivery platform. The narrative centers on a protagonist browsing vehicle inventory via smartphone within a serene forest setting. Produced by soup.filmproduktion, the project employs live-action technique to establish its premise. The visual execution leverages natural light and a warm golden hour palette to lean into a whimsical, cinematic tone.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Mustard
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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