Dries Van Noten

Sep 2025

Dries Van Noten’s Fall 2025 editorial campaign captures the quintessential tension between historical opulence and modern textile experimentation. Shot by photographer Carlijn Jacobs, the project unfolds within the grand, neoclassical interiors of the Palais Garnier, providing a cinematic backdrop that anchors the collection’s intricate layers and bold silhouettes. Under the creative direction of Julian Klausner, the imagery leans into maximalist sensibilities, where rich velvet textures, geometric prints, and fluid, tasseled fringe appear to vibrate against the backdrop of ornate stone carvings and gilded wood paneling. The editorial treatment is defined by a rigorous focus on materiality, with stylist Katie Burnett curating a visual language that balances structured tailoring with avant-garde fluidity. Throughout the series, the lighting shifts seamlessly between soft, diffused natural light that illuminates delicate sequin craftsmanship and more dramatic, high-contrast strobe work that emphasizes the sharp lines of faux fur and structured outerwear. With hair by Olivier Schawalder and makeup by Inge Grognard, the models adopt a unified, almost sculptural presence that enhances the symmetry of the compositions. This campaign serves as a masterclass in fashion storytelling, utilizing cinematic staging and precise environmental framing to transform the garments into pieces of living architecture. It is a sophisticated, lifestyle-focused exploration that remains deeply grounded in the storied, artistic heritage of the house while pushing the boundaries of contemporary luxury aesthetics.

Editorial, Lifestyle, Lifestyle

Natural light

Luxury Fashion Houses, Fashion