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Dries Van Noten

HIGH SUMMER 24
Date

May 2024

Description

The High Summer 24 campaign for Dries Van Noten presents a collection of editorial portraiture centered on sharp architectural silhouettes and vibrant geometric textile design. Captured by photographer Sarah Piantadosi, the imagery utilizes low-angle framing to set models against an expansive, desaturated sky. Throughout the series, the focus remains on the interplay between the intricate floral and striped motifs of the garments and the clean, open backdrop. With makeup artistry by Lucy Bridge, the campaign leans into cool color grading and analogue film textures to highlight the contrast between structured tailoring and lightweight, flowing fabrics.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Natural light, Analogue / film

Industries

Luxury Fashion Houses

Color
Golden Yellow
Forest Green
Background

Clear Sky

Context

Advertising Campaign

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