Dries Van Noten: HIGH SUMMER 24

May 2024

Dries Van Noten presents the High Summer 24 collection through a series of editorial portraits that focus on architectural tailoring and graphic silhouettes. Photographed by Sarah Piantadosi, the campaign utilizes a consistent low-angle perspective to frame models Alay Deng and Sophie Dominique Gonzalez against expansive, cloud-filled skies. The imagery employs natural light and a distinctively cool color grade to emphasize the sharp contrast between the collection’s vibrant floral and geometric prints and the desaturated background. With makeup by Lucy Bridge, the campaign captures a clean, elevated aesthetic, highlighting the movement of lightweight fabrics and the structural integrity of the season’s garments.

Editorial, Vertical, Desaturated, Cool

Natural light, Analogue / film

Clear Sky

Advertising Campaign