Dries Van Noten: Beauty Gestures

Brand

Dries Van Noten

Date

Apr 2025

Description

Beauty Gestures is an editorial cosmetics project for Dries Van Noten that explores the nuanced movements and rituals of self-care. The imagery leans into a clean, minimalist aesthetic, utilizing soft light to emphasize the textures of both the garments and the skin. Photographed by Melanie + Ramon, the series captures subjects in intimate, precise moments, such as the application of lipstick or the grooming of hair. These vertical portraits maintain a consistent neutral color palette, focusing on the interplay between patterned silk fabrics and the natural contours of the models. With hair styling by Ramona Eschbach and makeup by Karin Westerlund, the project highlights the tactile details of the Dries Van Noten collection. The series also features manicurist Anatole Rainey, with models Eddy Earl and Ivy Stewart.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Pure White

Background

Grey Seamless

Context

Advertising Campaign, Editorial