Dries Van Noten

Sep 2024

The Dries Van Noten Women SS 25 collection presentation emphasizes intricate craftsmanship through a series of focused editorial portraits and product studies. Shot by photographer Iñigo Awewave, the series leans into a minimalist aesthetic, utilizing clean framing and macro perspectives to highlight the tactile qualities of the season’s textiles and accessories. The imagery documents the collection's interplay of bold color and structured silhouettes, from iridescent snakeskin-patterned leathers to fluid, painterly brocades. Fashion editor and stylist Nancy Rohde coordinates the visual narrative, which is marked by high-contrast details like vivid neon eye makeup by artist Lucy Bridge and wet-look hair styling by Ramona Eschbach. Set against raw concrete and neutral, distressed backdrops, the execution relies on soft directional lighting to define the collection’s precise construction. Models Melinda Kiss and Zhang Yunling feature in the presentation, which balances industrial textures with high-fashion embellishments.

Editorial, Vertical, Clean

Designer Fashion

Lookbook