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Dr. Scholls: Feet Hurt O'Clock - CFO

Date

Dec 2024

Description

Dr. Scholls presents 'Feet Hurt O'Clock - CFO,' a commercial spot centered on the intersection of retail comfort and daily activity. The film features a series of vignettes set within a bustling amusement park, capturing crowds navigating rides and carnival games. Utilizing live-action technique, the production highlights the practicality of the footwear through an active, high-energy lens. The visual language leans into a saturated, warm palette to maintain a playful tone throughout. Fin Design + Effects managed the post-production and visual effects, contributing to the dynamic framing and pacing of the park environment.

Style

Horizontal, Commercial, playful, Saturated, Warm

Techniques

VFX / visual effects

Background

Public Square

Context

TVC / TV Commercial

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