Dr. Scholls
Feet Hurt O'Clock - CFO
Brand
ProjectFeet Hurt O'Clock - CFO
Date
Dec 2024
Description
Dr. Scholls presents 'Feet Hurt O'Clock', a commercial spot that captures the reality of active days spent in high-traffic environments. Set against the backdrop of a bustling amusement park, the narrative follows various individuals navigating crowds and carnival attractions. The project leans into a playful aesthetic, defined by saturated colors and a warm, bright visual palette. With post-production and visual effects handled by Fin Design + Effects, the spot utilizes live-action technique and dynamic camera movements to highlight the need for foot comfort in everyday, high-energy settings.
Style
Horizontal, Commercial, playful, Saturated, Warm
Techniques
VFX / visual effects
Industries
Specialty Retailers
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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