Dove: The Good Stuff
Brand
Date
Jun 2026
Description
Dove’s 'The Good Stuff' campaign introduces their latest range of plant-based body wash. The commercial video focuses on product demonstrations, featuring diverse talent interacting with the new cleansers against a clean, minimalist backdrop. Produced by GREATERGOOD, the spot emphasizes a focus on ingredients by highlighting the absence of sulfates and parabens. The execution relies on live-action technique and soft, commercial lighting to maintain a bright, approachable aesthetic throughout the vertical-format film.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Pure White
Golden Yellow
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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