Dove
The Good Stuff
Brand
ProjectThe Good Stuff
Date
Jun 2026
Description
Dove’s 'The Good Stuff' campaign introduces their latest plant milk body wash line through a series of commercial spots. The project focuses on product interaction, highlighting the clean, sulfate-free and paraben-free formulation of the cleanser. The live-action production, led by GREATERGOOD, features diverse talent set against a clean, minimal backdrop. Utilizing soft lighting to emphasize the product textures, the creative prioritizes a commercial aesthetic that aligns with the brand's established visual identity.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Pure White
Golden Yellow
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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