Dove
The Game Is Ours
Jan 2026
Dove explores the landscape of youth sports in The Game Is Ours, a commercial production capturing the movement and dedication of young female athletes. The film traverses varied environments—from school gymnasiums to swimming pools and running tracks—to showcase participants engaged in basketball, gymnastics, track, and swimming. The project channels a focus on teamwork and athleticism through a clean, live-action technique. By utilizing natural lighting and energetic editing, the piece emphasizes the collaborative nature of training and competition. Production for the campaign was handled by Park Pictures x Labhouse, with creative contributions from Ogilvy USA, Not Actual Size, and United Entertainment Group. PR support was provided by Edelman New York, with media strategy by WPP Unite.
Horizontal, Commercial, Action, Clean
Fitness
TVC / TV Commercial
