Dove explores the relationship between extreme winter weather and skin hydration in this documentary-style case study. The project examines how sub-zero conditions across Canada influence daily skincare habits, specifically focusing on the physiological impact of hot showers as a common coping mechanism.
The narrative weaves together user-generated footage and real-time news broadcasts to ground the research in everyday experiences, supported by insights from a dermatologist. The production features agency creative from Edelman Canada, with Columbia Studios managing production, Grayson Music providing sound, and The Vanity handling post-production.
