Dove: #HugLikeADoveMan
Brand
Date
Feb 2023
Description
Edelman US produced this documentary-style campaign for Dove, titled #HugLikeADoveMan, which spotlights the men's care range through a series of candid lifestyle vignettes. The video moves between an aerial overview of the Philadelphia urban landscape and intimate interior shots. Utilizing live-action technique, the creative focuses on the daily grooming routines of men using Dove Men+Care deodorant products. With a clean aesthetic, the piece blends exterior city footage with indoor portraiture to ground the product within a contemporary, relatable context.
Style
Documentary, Horizontal, Clean
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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