Dove: How a Soap Brand Created a Global Self Esteem Movement

Jun 2025

This documentary piece for Dove examines the evolution of beauty advertising, tracing the development of the Campaign for Real Beauty. The narrative highlights historical milestones, including the 2004 study that shifted the brand’s focus toward broader representations of self-worth in skincare and beauty marketing. The project utilizes archival footage and vintage promotional materials to document a cultural shift, reflecting on how the brand challenged traditional industry standards. Produced in collaboration with Ogilvy UK, the documentary combines live-action technique and a clean aesthetic to provide a retrospective analysis of the brand’s long-standing global initiative.

Documentary, Horizontal, Clean

Brand Film / Corporate Video