Dove: Dream Before and After
Brand
Date
Jul 2025
Description
Dove presents 'Dream Before and After,' a commercial haircare project spotlighting the brand's intensive product range. The spot centers on the health and texture of curly hair, utilizing a clean, minimal aesthetic to shift focus toward the product packaging. Developed in collaboration with VML UK and VML Singapore, the production features a live-action approach. The film utilizes a clean, high-key studio setting that emphasizes the product's functional benefits within the beauty sector.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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