Dove presents 'Dream Before and After,' a commercial haircare project spotlighting the brand's intensive product range. The spot centers on the health and texture of curly hair, utilizing a clean, minimal aesthetic to shift focus toward the product packaging.
Developed in collaboration with VML UK and VML Singapore, the production features a live-action approach. The film utilizes a clean, high-key studio setting that emphasizes the product's functional benefits within the beauty sector.
