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Dove: Dream

Brand
Date

Jul 2025

Description

Dove presents the 'Dream' haircare campaign, a commercial project designed to highlight the Intensive Repair collection. Featuring a series of women with diverse hair textures, the film focuses on the product experience through bright, clinical lighting and close-up sequences. The edit leans into live-action technique to capture the fluidity of the treatment serum alongside the gold-accented packaging. Developed in collaboration with VML UK and VML Singapore, the production utilizes a clean, vertical-first approach to showcase the range.

Style

Vertical, Commercial, Clean

Industries
Color
Pure White
Gold
Background

White Seamless

Context

TVC / TV Commercial

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