Dove presents the 'Dream' haircare campaign, a commercial project designed to highlight the Intensive Repair collection. Featuring a series of women with diverse hair textures, the film focuses on the product experience through bright, clinical lighting and close-up sequences.
The edit leans into live-action technique to capture the fluidity of the treatment serum alongside the gold-accented packaging. Developed in collaboration with VML UK and VML Singapore, the production utilizes a clean, vertical-first approach to showcase the range.
