Dove: Dove Men
Brand
Date
May 2024
Description
Dove launches a new campaign for its Men Plus Care Advanced Care body wash range, focusing on the product's dermatological formulations. The commercial spotlights the dry repair, sensitive calm, and acne clear variants through a series of product evaluations. Featuring professional talent and dermatologists, the live-action spot emphasizes product utility and texture. The production was spearheaded by Ogilvy Canada, with AIRFOIL handling production duties and Outsider Editorial managing post-production and VFX.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Sage
Background
Living Room
Context
TVC / TV Commercial
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