Dove
Coconut
Brand
ProjectCoconut
Date
Jun 2026
Description
This commercial campaign for Dove highlights a range of skin care offerings, centering on a series of energetic product vignettes. The spot, produced by GREATERGOOD, showcases a red-haired woman utilizing the product against a stark white backdrop. The film utilizes dynamic typography and close-up product shots to focus on the textures of the body wash, punctuated by slow-motion captures of coconut milk and lychee splashes. The production leans into a clean, bright aesthetic, utilizing natural light to emphasize the refreshingly vibrant color palette.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Cosmetics
Color
Pure White
Crimson
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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