Dove
Changing the Compliment
Brand
ProjectChanging the Compliment
Date
Oct 2025
Description
The Changing the Compliment campaign for Dove centers on a series of intimate, observational vignettes highlighting personal moments between caregivers and children. Utilizing a documentary-style approach, the footage draws on home-video aesthetics to capture candid exchanges and reflections on self-perception. The project incorporates live-action technique and slow motion to emphasize the emotional cadence of these interactions. Production was supported by Object & Animal and Animals, with creative direction led by the teams at Zulu Alpha Kilo NY and Zulu Alpha Kilo.
Style
Documentary, Lifestyle, Vertical
Techniques
Slow motion
Industries
Public Awareness
Context
Advertising Campaign, Social Media / Short Form Video
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