Distance
Shadow Runners
Brand
ProjectShadow Runners
Date
Feb 2026
Description
Distance explores the intersection of technology and urban fitness in the "Shadow Runners" commercial video campaign, developed in partnership with BETC Paris. The project captures the atmosphere of nocturnal running culture through gritty, low-light cinematography that follows participants across wet city streets and residential stairwells. Leaning into a cinematic aesthetic, the campaign pairs live-action visuals with French-language narration. The production, managed by POP, documents the habitual integration of fitness watches and mobile apps within the modern running experience.
Style
Horizontal, Cinematic, Gritty
Industries
Sportswear
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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