Distance: Shadow Runners
Brand
Date
Feb 2026
Description
Distance explores the intersection of technology and urban athletics in the 'Shadow Runners' campaign. Developed by BETC Paris, the project examines running culture through a series of atmospheric vignettes set against wet, nighttime cityscapes. The film leans into a cinematic, gritty aesthetic, utilizing live-action techniques to capture the movement of runners as they navigate stairwells and urban streets. French narration provides a recurring commentary throughout the piece, contrasting personal performance data with the environment. Production was managed by POP, with original sound design and music also provided by the studio.
Style
Horizontal, Cinematic, Gritty
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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