Bio
Sydney-based photographer, Steven Popovich (POP), discovered his love of photography during his BA in Visual Communication and his love of illustration fuelled his passion for the visual. After university, he went straight into design, working for boutiques studios working on print and packaging jobs. “I would always try to bring my photography skill set into each of my design jobs. If there wasn’t much photography happening in the office, I’d be shooting tests in my spare time,” recalls Popovich. Through the marketing agencies, Popovich was able to explore his passion for photography in a structured environment, working to a creative brief, pitches, shooting, retouching, designing and finishing art through to press checks. He then made the leap to Photography where he has had a successful career shooting for an array of clients such as Telstra, Foxtel, Mecca, M.A.C, Grazia and ICON. With an immense passion for the world of photography and what it brings, POP loves creating and capturing emotion - connecting people through image. POPs own level of creative direction and methodical approach has been paramount to his success.