Lacoste: Adele

May 2025

Lacoste presents the Adele commercial, a short-form project that highlights the brand’s signature aesthetic within a high-contrast, minimalist studio environment. The film leans into clean, even lighting to showcase the interplay between the featured sports-inspired apparel and accessories, specifically spotlighting a pleated handbag that echoes the heritage of the tennis skirt. Developed by creative agency BETC Paris with production handled by Prose On Pixels, the piece relies on a live-action technique to ground the subject against a uniform backdrop. The movement is deliberate, emphasizing the brand's sportswear and fashion identity through a rhythmic and modern visual language.

Horizontal, Commercial

Coloured Seamless

Advertising Campaign