Lacoste: Novak
Brand
Date
May 2025
Description
Lacoste presents a portrait of professional tennis player Novak Djokovic, bridging the gap between performance sportswear and high-fashion editorial. The piece centers on the athlete draped in a gold-trimmed tennis net against a minimalist backdrop, recontextualizing sporting equipment as a sculptural element. Developed by agency BETC Paris with production from Prose On Pixels, the vertical commercial film utilizes bright, even lighting to emphasize the textures of the apparel and the net. The composition leans into a clean, graphic aesthetic, keeping the focus on the movement and interaction between the subject and his gear. The project features sound design by GUM.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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