Dion Lee

Jul 2023

For the 2023 campaign for The Cage Chain, luxury fashion house Dion Lee explores the intersection of industrial hardware and organic form through an arresting series of visuals. Captured by photographer Carlota Guerrero, the project leans into a precise editorial minimalism, utilizing a stark, grey-toned studio backdrop to elevate the brand's architectural sensibilities. The campaign centers on the raw, metallic aesthetic of the collection, where silver chains are reimagined as both structural components of apparel and literal jewelry draped across the face to create a striking, tear-like effect. Model Lola Leon anchors the narrative, moving fluidly between high-concept portraiture and lifestyle-infused studio vignettes that highlight the sculptural nature of the accessories and footwear. The execution, supported by the deliberate styling of hair by Errol Karadag and makeup by Marcelo Gutierrez, emphasizes smooth textures and sharp lines, ensuring the focus remains squarely on the intricate interplay between skin and metal. With meticulous production from Shay Johnson and set design by Griffin Stoddard, the campaign utilizes a mix of natural light and controlled studio strobe techniques to draw out the subtle gleam of the leather and chain materials. This work successfully frames the Dion Lee brand as a leader in avant-garde luxury, balancing technical precision with a raw, modern attitude that feels both curated and inherently commanding in its minimalist aesthetic.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion