Diesel: Ssense x Diesel Brown capsule

Apr 2024

The Ssense x Diesel Brown capsule collection campaign explores a stark contrast between minimalist studio aesthetic and raw, organic textures. Photographed by Thibaut Grevet and styled by Georgia Pendlebury, the project features a series of high-key portraits and dynamic compositions that highlight the collection's distinctive denim washes and hardware. Moving between clean white-background editorial shots and gritty, outdoor imagery, the campaign utilizes hard light to emphasize the tactile quality of the apparel. Several images feature models covered in wet, viscous mud, creating a monochromatic and earthy aesthetic that leans into the collection's distressed design language. Casting was led by Marie Lévy, featuring Kirill Romanenko.