Diesel

Nov 2024

The Diesel Fall 2024 ad campaign, helmed by Creative Director Glenn Martens, marks a striking collaboration with musician and model Damiano David. Captured through the lens of photographer Senio Zapruder, the campaign leverages a high-key aesthetic to distill the raw energy of modern luxury fashion into a series of crisp, intentional portraits. Eschewing complex environments for stark, minimalist studio backgrounds, the imagery allows the intricate styling and David’s own extensive ink to take center stage. The execution leans into editorial minimalism, utilizing studio strobe lighting to emphasize the juxtaposition between glossy leather, distressed denim, and sheer fabrics. Across a diverse wardrobe of oversized silhouettes and textural knits, the photography maintains a consistent, clinical focus that elevates the brand’s industrial roots. The visual narrative reads as an intimate study of form and identity, blending high-fashion polish with a gritty, authentic attitude. By stripping away extraneous artifice, the campaign highlights the tactile quality of the collection’s hardware, from branded belt buckles to metallic embellishments, while cementing Diesel’s commitment to bold, personality-driven creative direction. This project serves as a masterclass in controlled studio photography, where the balance of light and shadow serves only to highlight the wearer, resulting in a cohesive, elevated aesthetic that feels both rebellious and undeniably refined.

Editorial, Vertical, Commercial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion