Diesel

Nov 2024

The Diesel Pre-Fall 2025 lookbook presents a collection defined by structural experimentation and optical distortion. Under the creative direction of Glenn Martens, the campaign utilizes a recurring motif of swirling, vortex-like backgrounds that create a hypnotic tunnel effect, anchoring the garments within a surreal, mirrored environment. Photographer Arnaud Lajeunie captures the series with a clean, high-contrast aesthetic that emphasizes the varied textures of the collection, from corduroy and heavy knits to metallic finishes and glossy, molded handbags. Fashion editor Ursina Gysi curates a selection of avant-garde silhouettes, including draped knitwear and layered denim, with hair styling by Paolo Soffiatti. The editorial leverages graphic compositions and vertical framing to highlight the collection's balance of retro-inspired patterns and contemporary proportions.

Editorial, Vertical, Clean

Designer Fashion

Lookbook