Diesel: Diesel Holiday 2025 Campaign
Brand
Date
Nov 2025
Description
The Diesel Holiday 2025 campaign, designed by Glenn Martens, presents a stylized studio interpretation of seasonal imagery. The project leans into a camp aesthetic through its ornate set design and unexpected styling choices. Photographer and director Conor Cunningham captures the tableaus, which feature a traditional Santa Claus figure reimagined with unexpected accessories. The campaign highlights the brand's signature denim through structured outerwear and mini-dress silhouettes, supported by art direction from Christopher Simmonds and set design by Rory Mullen. The execution balances playful themes with soft light and commercial polish.
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