Diesel

Feb 2025

The Diesel FW25 campaign presents a series of intimate, high-contrast fashion portraits that foreground the tactile quality of the collection's material palette. The imagery leans into editorial aesthetics, emphasizing dense textures through layered knits, distressed denim, and oversized, sculptural accessories against neutral and painted backdrops. Photographer Verity Smiley-Jones captures the collection with a focus on materiality, working alongside fashion editor and stylist Ursina Gysi to curate an interplay of contrasting patterns and frayed fabrics. With creative direction from Glenn Martens, the campaign utilizes a clean, vertical format across all shots, employing both sharp flash and natural light to accentuate the collection's heavy-gauge knitwear, metallic hardware, and detailed skin textures.

Editorial, Vertical, Clean

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