Diesel

Dec 2024

The Diesel D-Red fragrance campaign centers on a series of intimate portraits featuring model Victor Berlo. Photographed by Jeremy Soma, the visuals lean into a high-contrast aesthetic, defined by a vibrant red and white palette that highlights the signature packaging of the scent. The composition utilizes low-key chiaroscuro lighting to create deep shadows and a moody, cinematic feel across the series. The campaign integrates a bold, tactile approach to beauty imagery. Casting by Alexandre Junior Cyprien grounds the visuals, focusing on Berlo's expressive features and detailed tattoos to establish a direct, intense presence against the textured, saturated backdrops.

Vertical, Commercial, Warm

Low-key / chiaroscuro

Fragrance

Advertising Campaign