Diesel: Diese Fragrance D-Red Campaign
Brand
Date
Dec 2024
Description
Diesel’s D-Red fragrance campaign features a series of high-contrast portraits starring model Victor Berlo. Photographed by Jeremy Soma, the visuals center on a saturated, monochromatic red palette, using low-key / chiaroscuro lighting to draw out texture and metallic details. With casting directed by Alexandre Junior Cyprien, the imagery emphasizes a tactile, moody aesthetic. The compositions highlight the product within a distinct red-and-white frame, utilizing sharp highlights to transition from deep crimson backgrounds to the glass architecture of the fragrance bottle.
Style
Vertical, Commercial, Warm
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Crimson
Context
Advertising Campaign
Associated creatives
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