adidas x DICK’S Sporting Goods
Speed Shopping
ProjectSpeed Shopping
Date
May 2026
Description
Speed Shopping is a retail campaign for adidas and DICK’S Sporting Goods, produced by OBB Media. The project captures high-energy interactions between a young shopper and professional athletes set against a backdrop of modern athletic apparel and footwear displays. The commercial utilizes fast-paced cuts and motion effects to drive the narrative. The integration of VFX, such as athletes appearing from smoke, complements the live-action technique to highlight product ranges within the retail environment.
Style
Horizontal, Commercial, Action, Clean
Techniques
VFX / visual effects
Industries
Big Box Retail
Color
Crimson
Jet Black
Pure White
Background
Retail Store
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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