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adidas x DICK’S Sporting Goods Speed Shopping 2026

About

Speed Shopping is a retail campaign for adidas and DICK’S Sporting Goods, produced by OBB Media. The project captures high-energy interactions between a young shopper and professional athletes set against a backdrop of modern athletic apparel and footwear displays. The commercial utilizes fast-paced cuts and motion effects to drive the narrative. The integration of VFX, such as athletes appearing from smoke, complements the live-action technique to highlight product ranges within the retail environment.

Brand

adidas x DICK’S Sporting Goods

Credits

Derek Johnson
Consultancy
OBB Media
Production

Industries

Big Box Retail

Styles

HorizontalCommercialActionClean

Techniques

VFX / visual effects
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