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Den: Brand Identity

Brand
Date

Feb 2021

Description

Den presents a cohesive brand identity that merges architectural precision with organic, earth-toned elements. The visual system balances structured typography and minimalist vector graphics with tactile, natural surfaces, anchoring the brand in a woodland-inspired aesthetic. The project features custom packaging, editorial collateral, and environmental photography, leveraging natural light to define its clean, artisan-led visual language. Photography by Brandon Schulman, illustration by Florence Rivest, and graphic design by Philippe Dionne Bussières drive the identity, which incorporates diverse mediums ranging from field guides to architectural site components.

Style

Clean, Horizontal, Commercial

Techniques

Natural light

Context

Advertising Campaign

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