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Three vertical poster designs for Den brand identity featuring graphic illustrations, photography of a tree trunk, and typography.
Framed line illustration of interlocked hands set against a tree trunk outdoors with blurred yellow autumn leaves in the foreground.
Split image showing brand packaging on the left and a roll of branded tape featuring the word DEN placed against tree bark on the right.
Overhead view of a blue notebook titled Den Field Guide resting on a wooden plank surface next to an open book layout
Interior of an A-frame cabin with twin beds facing a large triangular window overlooking autumn trees and mountains.
A stack of business cards featuring minimalist typography resting on a grey concrete surface outdoors.
Wood pencil with branded text next to a wooden ruler on tree bark alongside a white rolled architectural plan set with a blue label
Three vertical poster designs for Den brand identity featuring graphic illustrations, photography of a tree trunk, and typography.
Framed line illustration of interlocked hands set against a tree trunk outdoors with blurred yellow autumn leaves in the foreground.
Split image showing brand packaging on the left and a roll of branded tape featuring the word DEN placed against tree bark on the right.

Den Brand Identity 2021

About

Den presents a cohesive brand identity that merges architectural precision with organic, earth-toned elements. The visual system balances structured typography and minimalist vector graphics with tactile, natural surfaces, anchoring the brand in a woodland-inspired aesthetic. The project features custom packaging, editorial collateral, and environmental photography, leveraging natural light to define its clean, artisan-led visual language. Photography by Brandon Schulman, illustration by Florence Rivest, and graphic design by Philippe Dionne Bussières drive the identity, which incorporates diverse mediums ranging from field guides to architectural site components.

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