Den

Feb 2021

This brand identity project for Den establishes a visual language centered on the intersection of structural design and organic elements. The identity leverages minimalist typography and vector illustrations to communicate a nature-inspired ethos, balancing geometric precision with tactile, earth-toned textures. Developed by a creative team including graphic designer Philippe Dionne Bussières, illustrator Florence Rivest, and photographer Brandon Schulman, the project spans various collateral including packaging, stationery, and editorial layouts. The execution relies on natural light and raw textures to create a cohesive aesthetic that bridges architectural motifs with the outdoors.

Clean, Horizontal, Commercial

Natural light

Advertising Campaign