Vilain Radis
Brand Identity

Nov 2021
The brand identity for Vilain Radis synthesizes dynamic motion graphics with editorial photography to establish a distinct visual presence. Developed by Philippe Dionne Bussières, Étienne Buteau, Vilain Radis, and Charles Fortier, the project leans into a minimalist aesthetic defined by clean typography and high-contrast color palettes. Beyond static design, the system incorporates playful illustrated characters and expressive motion design elements across mobile-first story formats. Photography captured for the project utilizes natural light and tactile textures, framing culinary subjects like artisanal sandwiches and quiches against vibrant, graphic backgrounds. The result is a cohesive visual language that bridges commercial food presentation with contemporary digital animation techniques.
Clean
Motion Graphics