Demel
Brand Identity
May 2024
The brand identity project for Demel translates the historic legacy of the Viennese confectionery house into a contemporary luxury framework. This comprehensive refresh centres on the refinement of the brand's iconic double-headed eagle heraldic crest and typography, balancing classical ornamentation with a modern, clean aesthetic. Execution across the project spans from premium packaging and editorial product photography to motion graphics and web UI. The visual language utilizes a palette of gold, off-white, and earthy tones, captured with natural light to emphasize tactile surfaces like glazed chocolate, foil wrappers, and textured paper. The work showcases a sophisticated approach to commercial design, integrating traditional illustration and vector-based assets. Creative direction was led by graphic designers Katharina Gilbert and Dan Cottrell, with photography by Sofia Kabelka and web development by Propeller.
Commercial, Clean, Horizontal
