Logo
Three stacked white and gold takeout boxes featuring the Demel brand name on a plain white seamless studio background.
Gold foiled lettering reading Demel with crest and ornamental lace trim on glass storefront for Brand Identity project
Close-up of a chocolate glazed cake with the Demel brand logo centered on the glossy surface.
Multiple chocolate bars unwrapped from foil packaging arranged in a flat lay composition against a bright white background.
Person holding a branded paper pastry cone with a small fork, outdoors with a blurred horse carriage in background.
Slice of chocolate cake on a white plate with a fork and branded napkin against a white background
Wooden box with printed Demel brand typography and a gold metal latch on a white surface
Gold ornate heraldic crest logo featuring a double-headed eagle holding a sword and orb against a plain white background
Three stacked white and gold takeout boxes featuring the Demel brand name on a plain white seamless studio background.
Gold foiled lettering reading Demel with crest and ornamental lace trim on glass storefront for Brand Identity project
Close-up of a chocolate glazed cake with the Demel brand logo centered on the glossy surface.

Demel Brand Identity 2024

About

The brand identity project for Demel translates the history of the Viennese confectionery house into a contemporary luxury framework. The design system pivots around the refinement of the brand’s imperial double-headed eagle crest, applying a consistent gold and off-white palette across digital and physical touchpoints. Graphic designers Katharina Gilbert and Dan Cottrell lead the visual language, which spans custom takeout packaging, minimalist product photography, and ornate illustrative motion graphics. The project integrates traditional typography with clean vector assets, creating a cohesive aesthetic that bridges archival heritage and modern commercial art direction. Photography by Sofia Kabelka documents the brand in both studio and street settings, utilizing natural light to emphasize refined metallic textures and material details. Supporting this identity, web development by Propeller integrates the visual suite into a digital experience that showcases the brand’s confectionery craftsmanship.

Brand

Demel

Credits

Katharina Gilbert
Graphic Design
Dan Cottrell
Graphic Design
Sofia Kabelka
Photography
Propeller
Web Developer

Styles

CommercialCleanHorizontal
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