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This video animation showcases the brand identity rebrand for Demel, featuring a side-by-side comparison labeled before and after. The visual centers on the intricate golden imperial double-headed eagle emblem, highlighting the refined typographic and graphical adjustments made to the heraldic crest. The design work reflects a careful evolution of historical brand assets into a contemporary luxury framework. The clean presentation emphasizes the subtle enhancements to the crest's central shield and crown details.