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BrandDemel
ProjectBrand Identity
Multiple chocolate bars unwrapped from foil packaging arranged in a flat lay composition against a bright white background.

Demel Brand Identity 2024

Associated creatives

Katharina Gilbert
Katharina GilbertGraphic Design
Dan Cottrell
Dan CottrellGraphic Design
Sofia Kabelka
Sofia KabelkaPhotography
Propeller
PropellerWeb Development

Tags

chocolate barschocolate barunwrapped chocolatefoil packagingfoil wrappersgold wrappersilver foil

Description

An overhead flat lay photograph showcases multiple chocolate bars partially unwrapped from silver foil and gold wrappers against a clean white background. Crisp, directional lighting casts sharp shadows across the surface, highlighting the segmented texture of the dark and milk chocolate bars. The composition features various bars scattered across the frame, emphasizing different types of packaging details. This commercial product imagery was created for the Demel brand identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Chocolate (50%)
Silver (metallic) (30%)
Gold (20%)

Background

White Seamless

Context

E-commerce / Product