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Dell Tourists 2024

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This brand film for Dell, titled 'Tourists,' explores the intersection of environmental conservation and technology. The narrative follows a transition from marine tourism to scientific research, capturing researchers as they study remote coral reefs through real-time data analysis. The production leans into a cinematic visual language, pairing high-contrast aerial drone footage with intimate live-action shots of marine life and modern laboratory environments. Developed by Y&R New York, the project showcases the utility of hardware within professional field research contexts. Additional production support was provided by Biscuit, with editorial and finishing handled by PS260.

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