déjà

Nov 2020

The brand identity for déjà encompasses a comprehensive visual system spanning packaging design, editorial layouts, and large-scale outdoor advertising. Built on a foundation of clean typography and minimalist principles, the project integrates bold graphic elements with playful line-drawn illustrations to establish a distinct aesthetic across both digital and physical touchpoints. The collateral features a restrained monochromatic palette punctuated by vibrant green accents. Packaging solutions, including pet care pouches and cylindrical containers, employ geometric motifs and structured layouts to maintain consistency. The visual language extends to editorial materials and billboard displays, where high-contrast typography and photographic imagery are balanced to communicate the brand identity.

Commercial, Clean, Minimalist, Horizontal