déjà: Brand Identity

Nov 2020

The brand identity for déjà reflects a contemporary approach to pet care through clean typography and minimalist graphic design. Across the project, a restrained palette of black, white, and vibrant green is balanced by playful line illustrations, creating a structured yet accessible visual language. The design system scales from small-scale product packaging to expansive outdoor billboards and editorial spreads. Techniques such as monochrome layouts and vector-based graphics anchor the brand's aesthetic. Execution is focused on clean lines and consistent brand markers, integrating whimsical motifs into otherwise corporate identity applications. The work was delivered through a multi-disciplinary collaboration involving Milk, Human After All, Studio Leichtfried, Design by Toko, and aether3.

Commercial, Clean, Minimalist, Horizontal