Common Power

Jan 2023

Human After All developed the brand identity for Common Power, focusing on a vibrant graphic system that connects clean energy initiatives with communal action. The identity employs a high-contrast palette of lime green and orange, applied across a diverse range of physical and digital touchpoints. The project utilizes clean, minimalist art direction and 3D render / CGI techniques to frame its environmental messaging. Typography plays a central role, seen in structured editorial layouts, embroidered patch applications, and signage that emphasize accessible, community-driven communication. From industrial product photography to documentary-style lifestyle imagery, the brand identity bridges the gap between technical infrastructure and human collaboration, utilizing natural light and tactile textures to establish a cohesive visual presence.

Horizontal, Commercial, Clean

Advertising Campaign