Beyond Distilling: Brand Identity

Nov 2023

Beyond Distilling presents a comprehensive brand identity that bridges the gap between rural, landscape-driven documentary photography and precise commercial graphic design. The project encompasses diverse touchpoints, from packaging and product photography to digital UI elements and print collateral, all united by a cohesive typographic system and geometric framing. The visual language shifts between desaturated, monochrome landscape portraits and high-contrast, commercial product shots, emphasizing both the raw environment and polished brand application. Developed by a multi-disciplinary creative team including Jo Cutri Studio, Ed Dickinson, Human After All, Koto, and Smith & Diction, the identity utilizes documentary-style photography alongside clean, 3D render and CGI techniques. The result is a grounded yet modern aesthetic that balances outdoor-themed, earthy textures with crisp, minimalist layout design.

Horizontal, Commercial

Advertising Campaign