Beyond Distilling

Nov 2023

Beyond Distilling presents a comprehensive brand identity system that translates the spirit of the outdoors into a multifaceted visual language. The project spans across packaging, digital UI, and print collateral, utilizing a documentary aesthetic that grounds the brand in natural, expansive landscapes. By pairing monochrome portraiture with vibrant, product-focused photography, the work establishes a distinct balance between raw environment and polished commercial appeal. The visual system leans heavily into clean, minimalist graphic design, incorporating intricate botanical motifs and bold serif typography. The execution combines high-contrast photography with textured, earthy elements and precise geometric overlays. This brand identity, developed by a multi-disciplinary creative team including Jo Cutri Studio, Ed Dickinson, Human After All, Koto, and Smith & Diction, prioritizes a cohesive typographic framework that transitions from large-scale atmospheric imagery to detailed product labeling.

Horizontal, Commercial

Advertising Campaign