TILT

Oct 2022

TILT’s brand identity project establishes a visual language centered on high-contrast palettes and bold typography. The design system utilizes a palette of deep red, vibrant magenta, and neutral cream, applied across print collateral, website interfaces, and signage. The project emphasizes clarity through a clean, minimalist aesthetic, incorporating structured UI cards and direct sans-serif headlines. Graphic design by Gusmanson is complemented by the illustration work of Yara Ruby, which brings a playful, line-art sensibility to technical data displays. The identity is captured through the photography of Jordi Huisman, which documents the brand’s digital presence and physical touchpoints. Motion graphics integrate these elements through smooth transitions, maintaining the focus on information resilience and user-centered design.

Commercial, Clean, Vertical

Apps & Digital Platforms

Brand Film / Corporate Video