Odilia: Brand Identity

Nov 2021

Odilia’s brand identity project establishes a visual system centered on botanical elegance and minimalist graphic design. The project integrates custom illustration and bespoke typography across packaging and editorial collateral, utilizing a palette that balances soft pastels with high-contrast, saturated backdrops. Photography by Joske Simmelink documents the identity in application, capturing arrangements that feature protea flowers and ceramic forms. Graphic design by Gusmanson and illustration by Yara Ruby underpin the system, focusing on clean linework and balanced framing to create a consistent commercial aesthetic across diverse print formats.

Horizontal, Clean, Commercial

Solid Colour

Advertising Campaign