Odilia

Nov 2021

Odilia's brand identity system blends botanical elements with a clean, modern graphic design language. The visual identity, executed with graphic design by Gusmanson and illustration by Yara Ruby, centers on elegant serif typography and minimalist line art that frames the floral subject matter. Captured through the lens of photographer Joske Simmelink, the project utilizes natural light to emphasize the textures of protea flowers and custom paper packaging. The application spans stationery and bespoke floral wraps, relying on a balanced composition that contrasts soft, clean-toned surfaces with rich, textured background layers to establish a refined commercial aesthetic.

Horizontal, Clean, Commercial

Solid Colour

Advertising Campaign